Expert Secrets is a book that teaches readers how to market and brand themselves and their own expertise as an expert in a chosen field.
In my opinion, it is one of the books that every Internet Marketers and Business Owners should have in their library.
You may have knowledge on SEO, SEM, copywriting, social media advertising, etc, and that’s great, but without the fundamental marketing aspect of your online business, your business may not be optimized the way it should be.
Expert Secrets walks you through the thought process of discovering important things that you might have missed at your startup.
WHAT IS EXPERT SECRETS BOOK ABOUT?
Your message has the ability to change someone’s life.
The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone’s health, grow a company or more…
But only if you know how to get it into the hands of the people whose lives you have been called to change
As Sir Winston Churchill once said:
To each, there comes in their lifetime a special moment when they are figuratively tapped on the shoulder and offered the chance to do a very special thing, unique to them and fitted to their talents. What a tragedy if that moment finds them unprepared or unqualified for that which could have been their finest hour.
Your message matters and this book is your figurative tap on the shoulder.
Expert Secrets Has Already Helped Countless People Around The World…
The Question Is, Are YOU Next?”
There are five sections in this book. Each has a useful discussion on how you will become a sought after expert in your niche.
For the first section, it teaches you how to become a charismatic leader and how to build your own groundwork.
For the second section of the book, Russell Brunson teaches you how to build trust among customers and how you can trust yourself. This allows you to become an expert and be in control of what you are selling to your followers.
In the third section of the book, it teaches you how to communicate with your audience. How do you connect to them and let them open up to you?
It is only in the fourth section after all the foundation has been made wherein you will learn how to generate income.
By the time you are done in the fifth section, you will learn more about how you can maximize each funnel that you’ve created.
WHO IS RUSSELL BRUNSON?
For those of you who are not familiar with him, Russell Brunson is a highly successful online entrepreneur. He started his first business in college (selling potato gun DVDs) and he’s sold everything from shakes, t-shirts, and supplements.
He co-founded Etison LLC, where they launched the hugely successful ClickFunnels software.
In college, Russell had his first success as an online marketer selling potato gun DVDs. This small business hobby became an obsession and launched Russell into the world of Internet Marketing, where he quickly became one of the top marketing minds in the world. Within a year of graduating college, he’d made his first million dollars selling his products.
Russell sold everything from shakes and supplements, to coaching, books, consulting, coupons, t-shirts, technology services, and software. He reached top ranking status in several network marketing companies, winning a Ferrari and generating 1.5 million leads in just six weeks.
The limitations and obstacles Russell encountered with the technology required to bring his sales funnels to life, became the birthplace of the idea for his software company, Click funnels. Together with his partner Todd Dickerson, Russell launched their sales funnel software in October 2014, and the company has grown to $100,000,000 and 55,000 customers in just three years.
MORE ABOUT RUSSELL BRUNSON BOOK
Table of Contents
let me dive right in from Secrets
THE NEW OPPORTUNITY
Russell has identified 4 elements that will bring the masses to take action on your product or offer (creating a mass movement).
Obviously, I will not spoil it for you by telling you what those elements are, but I will tell you that these elements resonate in every mass movement in history, from Jesus Christ and Hitler to every presidential electoral campaign.
In gist, with these elements put in place for your business or marketing campaigns, you can ignite the masses to join your cause (not only to “Try” your product, but to love every aspect of your business).
THE OPPORTUNITY SWITCH
Russell subtly teaches you about copywriting. Copywriting is basically writing words that sell, and normally people pay hundreds, if not thousands to attend courses on copywriting.
In any kind of business, as long as you are selling something, you will need at least some basic copywriting skill and this book gives them to you.
On top of that, the Expert Secrets is unlike other internet marketing books where it teaches you the surface information, and you have to “figure it out yourself”.
This book actually gives you a practical strategy to reach out to your worthy customers.
THE BIG DOMINO
What is the ONE THING that if you could knock down, and all the other dominos would either fall down or become irrelevant?
?When crafting our sales messages, we often have the tendency to add many argument points to convince our prospects to buy our products.
It does make sense right, but most of the time, too many argument points will lead your prospect to wander off your sales pitch.
So, it is important to find the one thing, the big domino, that when you touch point on it, every objection that your prospects may have, vanishes.
In this chapter, you will discover how to identify the ONE THING to add to your sales pitch to make it effective.
THE EPIPHANY BRIDGE
Ever wondered why you can’t convince your friends to buy your opportunity?
I had a lot of experience on this while I was involved in network marketing.
The excitement having to discover a new “breakthrough” product which I believe will sell for itself, and make me lots of money, but when I started to convince my friends to join the opportunity, my dream was shattered.
Do you have a similar kind of experience?
If you have, I am sure you will love what is in this chapter as it shares how you can convince others around you by telling a story.
A story that will allow your audience to feel the same epiphany you had when you got your hands on the product or service that you are selling.
Russell breaks down the elements of a good story that sells.
In Secret #6, it is all about why you need to convince your buyers through storytelling, and it gives you the structure for building your story.
Believe it or not, we relate to stories more than we relate to logic. Just like why we still drink coca cola even if it kills us gradually.
My eyes were wide opened because of the vast knowledge that I am receiving.
RUSSELL BRUNSON BOOKS AND SOME MARKETING TOOLS
THE HERO’S 2 JOURNEY
Through this process, you will learn the fundamental elements to craft a powerful story for your product or service.
In Secret, it brings the state of epiphany to the next level.
You will learn the basic of storytelling, and how to add the knowledge that you’ve gained through Secret to your story to make your prospect feel the epiphany that you once had about your product or service.
THE EPIPHANY BRIDGE SCRIPT
Now that you understand the elements of a great story, it is time to craft the story for your business.
This Secret gives you 8 guidelines to write your epiphany script.
Russell went into detail to explain the 2 types of struggles that every customer or prospect will face.
- External struggle
- Internal struggle
External struggles are surface problems that everyone knows. For example, “I want to lose weight” or “I want to make more money”. But, the reason(s) that drives the person to those external struggles are the Internal struggles.
Internal struggles are intangible. They are struggles that no one else can see, but are only felt by the person going through it.
For example, “the main reason for wanting to lose weight is because I am afraid that I will be the laughing stock this summer when I visit the beach” or “the main reason I want to make more money is so that my family and in-laws will think highly of me”.
You will instantly be able to build a rapport with your prospects when you demonstrate that you understand their internal struggles.
FALSE BELIEF PATTERNS
This part teaches you the knowledge that you will learn if you join a Neuro-Linguistic Program (NLP).
It talks about the false beliefs that everyone has, and that each belief is created by an individual’s experience.
Something that is legitimate, may be perceived as a scam because of the person’s belief.
For example, former president Obama has done a great service to the United States, but why hasn’t everyone acknowledge it?
Another good example is when president Donald Trump took the stage, but the media has evoked a sense of disbelief which caused part of the country to go on strike.
Everyone follows the same media, but why is there a division between the supporters and the non-supporters?
All these are created by the beliefs of each individual.
So, what has it gonna do with your business? EVERYTHING!
When you are trying to sell a product, your customers will bring about their own set of beliefs, which may cause a hindrance to your sale.
This chapter explains how you can use the epiphany bridge story created in the previous chapters to break those false beliefs.
Make the Right Decision for your Business.
Get a FREE copy of the Expert Secrets Book here!
SECRET: THE 3 SECRETS
After identifying the false beliefs of your customers, and writing an epiphany bridge story, this secret will teach you how to categorize those beliefs by creating an even stronger story.
Just like the struggles we’ve discussed in Secret #8 above where there are internal and external struggles, there are internal and external beliefs as well.
Russell has identified the 3 core false beliefs which are:
- The Vehicle
- The Internal Beliefs
- The External Beliefs
By categorizing them, you will be able to revise your story for better sales conversion
FROM SECRET ONWARD…
it is all about asking for the sale.
This requires some copywriting techniques which Russell will walk you through each step to craft your sales message.
Generally, once you have laid the groundwork of your story (the actionable items from Secrets), asking for the sale would be easier because you have already planted some seeds in the mind of your prospects or customers, and they already see the value in what you are about to sell.
But, there are some effective strategies and techniques that you can use to ask for the sale, and Russell will cover them in the rest of the book.
GET YOUR COPY FREE COPY
FINAL OPINION ON EXPERT SECRETS
The World Wide Web is filled with information. A lot of people are willing to get answers not from formal education but from ordinary folks who has the ability to give them answers that they are looking for.
For this reason, you have the Expert Secrets book by Russell Brunson. Russell Brunson’s goal is to help maximize what you know and allow you to monetize this knowledge. Does it sound easy enough? Unfortunately, not a lot of people are well-versed in modern online marketing especially on how they can market themselves.
And that’s why you will need the Expert Secrets. If you tell me that it costs $20, I might as well pass on this book. In reality, you can learn a lot of information similar to what Russell Brunson’s been discussing in his book.
Could it be that he can’t sell it on Amazon which is why he decided to give it away for free in exchange for some publicity? It isn’t something that is far from the realm of possibilities. Regardless of his intention, it is a helpful book for a lot of people.
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